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By Brian Weis

Have you ever seen an internet job posting that had centered text, different colored text and nice bulleted lists? Every wonder how they did it? The answer is simple, the recruiter who posted the job used html in the job posting form. HTML is a web programming language and one of the easiest to learn. (HTML stands for Hyper Text Markup Language) You you do not have to be a computer genius to learn and use html. Actually the basics needed to spice up your job postings are very very simple. Before we dive into the how to, lets examine the why and where to use it.

Why Use HTML in Job Postings?

1) Better Formatting - html allows for a better formatted job description that is easier to read and is very eye appealing.

2) Greater Response Rates - better formatted postings yield better response rates. Your ads will stand out and you will differentiate yourself from your competition, the other ads. Recruitment advertising is marketing 101...blah ads gets blah response rates.

2) Add Links - Have you ever added a web address to your job ad and it was just text and not an actual link? By adding some simple code you can make those web addresses live links. A great way to drive jobseekers back to your company's website, your employment section or even your application/resume submittal page.

3) Add Email Links - not only can you link to your website but you can make email links in your ads. You can create web links that are live email links so a jobseeker can click on it to generate an email. This will also increase your response rates.

Where To Use It

1) In career sites - almost every career site allows for html in their job postings. Why not maximize the service provided?

2) In company profiles - make your company profile stand out on a career site!

3) In you job postings on your company's website - your company may have job postings on its website. Many times these jobs postings are simple and have basic formatting. By using html you will be able to spice up your own internal job postings on your company's site.

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